Context
In close collaboration with the Emerald Wellness Pharmacy team, we developed a distinctive brand that represents the unique atmosphere and community that is the township of Emerald. The iconic leaf featured in the brand mark highlights the strong rooted connection to the natural qualities and characteristics of the area.
Combined with a striking colour palette, the elegant yet dynamic brand language evokes trust, quality and care while reflecting a personalised approach to the customer experience, one that puts patients first.
