Melbourne Medical Imaging
Brief
Melbourne Medical Imaging sought to redefine their visual presence, moving away from the impersonal and sterile look often associated with medical practices. The goal was to create a modern and approachable identity that reflected their focus on cutting-edge imaging technology and compassionate patient care. They wanted patients and referring clinicians to feel a sense of trust, clarity, and ease in every interaction.
Solution
Studio Atro developed a visual identity that merges professionalism with warmth. The colour palette was carefully selected to feature calming blues and soft greys, evoking trust, precision, and reassurance. These tones were designed to work harmoniously across physical spaces, digital platforms, and print collateral. The logo design introduced a subtle flow of lines inspired by radiology imaging, reflecting both precision and movement—core attributes of the clinic’s service. Combined with clean, modern typography, the design communicates clarity, reliability, and innovation. The refreshed identity was applied holistically: patient forms are now clearer and easier to navigate, clinic interiors feel inviting and calm, and the digital experience is seamless and user-friendly. Every touchpoint is consistent, ensuring patients feel supported from start to finish. The result is a visual system that reflects Melbourne Medical Imaging’s expertise while fostering trust and comfort for those they serve.
Services
Visual Identity
, Web Design
, Print Collateral
Credits
Visual Identity, Print Collateral and Web Design & Development by Studio Atro
