Modern Plumbing Group
Brief
Modern Plumbing Group wanted to challenge outdated industry perceptions and showcase plumbing as a precise, modern craft. They needed a visual identity that reflected their technical expertise, reliability, and innovation — something that would appeal to residential and commercial clients alike while setting them apart from the competition.
Solution
The logo became the foundation of the new identity, a design inspired by the interconnected structure of water pipes. This geometric mark flows seamlessly, symbolising efficiency, precision, and the interconnected systems Modern Plumbing Group expertly manages. It’s a clear nod to the nature of their work, modernised to feel bold and trustworthy. To complement the mark, a palette of deep greys and structured blues was chosen to convey reliability and professionalism. These colours are grounded yet contemporary, positioning Modern Plumbing Group as a forward-thinking leader in their field. Graphic motifs were introduced, inspired by the flow and connection of plumbing systems, and rolled out across print, vehicles, uniforms, and digital platforms. The clean, polished website showcases their services with ease, while branded collateral reinforces their attention to detail at every interaction. The identity transforms Modern Plumbing Group into more than a service provider — it presents them as innovators redefining what plumbing can be.
Services
Visual Identity
, Print Collateral
Credits
Brand Identity and Print Collateral by Studio Atro
Van Design and Wrap by Vinage Customs
